selectweekly 週選
brand identity

<branding>
2020

client / selectweekly
design / chowshuen

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selectweekly is a minimalist online select shop based in hong kong. the founder believed ‘beauty in simplicity’.

one of the founders' favorite flowers is tulips. tulips symbolised perfect love and they are always ‘just right’, not too elegant, too romantic or too bright.

by using tulips bloom as the main visual idea, to create a timeless brand identity and to associated with the concept of the shop ‘simple but significant and long-last.’


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